improvement of fruit value chain in Swat Valley (ADP SWAT 1)

In 2009 the project area, Swat district, was scene of an armed struggle between Taliban militancy and Pakistani military, which caused a large-scale internal displacement (about two million people). The same area in 2010 was affected by a devastating flood of the river Swat that caused a further state of emergency. The Project, started in 2010, has provided technical assistance in fruit and vegetables production phase, post-harvest phase (handling, grading, packaging) and in the processing and marketing of agricultural products.


Technical assistance and support to small producers of vegetables Swat Valley (Pakistan) for the improvement of production and marketing in the context of fruit and vegetable industry (ADP Swat 1)  |  project website 


Pakistan (Swat district)


 family farming
 integrated value chain
 gender mainstreaming


general - improving the standard of living, economic and social development of local populations at the household and community level.
specific - improving the production of fruit and vegetables in the Swat Valley to increase the income of small farmers, both in the agricultural operations and in post-harvest phase.


small and medium farmers associated in public and private partnerships (PPP) and associations of fruit growers.


MAECI - € 1.350.000




Ministry of Finance - Economic Affairs Division
Province of Khyber Pakhtunkhwa - Agriculture, Livestock & Cooperation Department
Agriculture Extension Department (AED, Swat)
Agriculture Research Institute (Mingora, Swat)
University of Agriculture of Peshawar
Fondazione Edmund Mach, San Michele all'Adige (TN)
 Farm 'La Coccinella', Monte San Savino (ART)
Slow Food Foundation for Biodiversity


The Project has provided technical assistance in fruit and vegetables production phase, post-harvest phase (handling, grading, packaging) and in the processing and marketing of the agricultural products. The direct beneficiaries of the activities were small and medium farmers organized in Public and Private Partnership (PPP) called Farm Services Centers (FSC) and associations (such as the Apple Growers Association). During four years of implementation, the project involved about 6000 direct beneficiaries. The activities carried out were as follows:

construction of two warehouses with lines for the selection, packaging and storage of fruit. Each center has been provided with a pickup and a refrigerated van to transport the processed fruit
rehabilitation of the offices of the FSC of Matta and Kabal destroyed during military operations in 2009;
training: Integrated Crop Management (fruit and vegetables), post-harvest management, business management and microfinance;
study tour in Italy;
technical assistance to farmers by the local extesionists and and international consultants;
marketing support.


 UTL Islamabad - Mr. Domenico Bruzzone (Director)
Italian Embassy – Diplomatic Enclave-G5, Islamabad
+92 51 2833 173  |
Paolo Enrico Sertoli, IAO
Marco Vacirca, IAO





Fruit processing plant built in Matta Teshil. Photo: Agriculture Extesion Departement

2.1 - Fruit selection and grading

Fruit processing line provided to the FSC of Kabal Teshil. Photo: Agriculture Extesion Departement

4.1 - Farmers perspective

Farmer field school. Photo: S. Farfaglia

training session

Training at Agriculture Extension Departement



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